BGI Ethiopia PLC
BGI is the leading brewery in Ethiopia with a leading share of the domestic beer market. BGI services thousands of sales outlets all over the country, and deploys Promoters to visit and monitor these outlets regularly. Apposit worked with BGI to develop a Sales Outlet Management platform using its Connect product that allows its Promoters to record and submit all sales and service follow up data electronically. This paperless data collection is aggregated automatically, and provides real time insight and actionable analysis to management and operational departments.
- Aggregated data on almost 1000 sales outlets is available in real time for analysis and action. 931 outlets across 5 territories have been registered in the system, and 16,000 daily sales were recorded in a span of 2 months.
- Analysis data now provides invaluable data on performance and market conditions.
- More efficient management of Promoters and Sales Agents has been made possible through consolidation of sales data.